...from Bubble London. Spent the last two days introducing buyers (mainly UK independents and some large internationals) and press (WGSN, Telegraph, Stylesight and more) to the "integrative brand concept" of Baby Issa - more on that tomorrow.Am wearing an Issa dress that is also available for children from Baby Issa called Baby Ella. Can't wait to rock this look matching with M!
Also, how cute is our wallpaper?!
And I know you can't see it properly, but our hangers are covered in the fabric of the dress / PJs / bikinis hanging on them. - I spent every free minute spacing them out evenly. I know the people at the opposite stand thought I suffer from OCD, but it's these minute details (merchandising, presentation) that elevate to / position your brand's image in peoples' eyes instantly as luxury.
Proper update tomorrow...before we leave for Pitti Bimbo in Florence, where launch Baby Issa officially and proper madness will ensue. Hopefully!
Bedbug xx
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