As you can see in the Title line (I chose the letter colours to complement Baby Bowie), this is my blog about developing a Baby and Childrenswear fashion line: Baby Issa!
It will concern in equal parts
- the business aspect of starting up a company (though I must mention that we are a very lucky Baby indeed: we have a very well established 'Mother company' in the womenswear brand Issa London and will be building as many synergies as we can AKA leeching off their infrastructure, amazing staff and materials as much as possible)
- the creative aspect of developing a fashion line (though thankfully, it will hopefully be less complex than womenswear fashion, since babies and kids to a degree, are mainly required to look cute and wear clothes that let them explore freely AKA none of the usual "latex is the new black" or "floral is so last season". Playful, easy to wear and functional is timeless.
...and of course, there will be photos, videos and real time real talk about working on this specific project, with this specific team - I always find that detailed, specific anecdotes teach the most useful and generally applicable lessons...
Peas out
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